When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. The Harpoon Brewery was founded in 1986 by beer lovers who wanted more and better beer options. "Both Harpoon's and Novel Beverage Co.'s expertise in their respective fields contributed to creating an exciting product we know our consumers will love. Weed meets them at the intersection of what they want – a buzz through a non-alcoholic and low-calorie beverage that doesn't sacrifice on taste," Donald Wyse, COO of Seagrass Dispensary in Salem, MA. "Our consumers come to us with an innate curiosity to try new THC products from brands they can trust. And because the THC is absorbed into the liquid, people feel its effects quicker than with more common edibles. This process imparts minimal THC flavor or aroma. After the steeping process, THC is added to the liquid base, and the beverage is carbonated like a traditional beer. The process starts with a base of green tea and a bit of added sugar, followed by the cold steeping of Citra and other West Coast hop oils and passionfruit puree. Weed is brewed similarly to a session ale but without fermentation, meaning it has no alcohol content. Weed, and Novel Beverage Co.'s vast knowledge of the industry and strong New England roots made them the ideal team to work with on this release." "We knew we had to find the right partner to help craft Rec. With THC now legalized in states across much of the country – especially here in the Northeast – we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world," said Dan Kenary, CEO and co-founder of Harpoon. "The adult beverage space is constantly evolving.
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